Business analytics is the process of leveraging cutting-edge technology to enhance a company's past or present data. This involves the development of sophisticated models that drive future growth. A general business analytics process comprises various components such as data collection, data mining, sequence identification, text mining, forecasting, predictive analytics, optimization, and data visualization>.<br/>
By integrating the domains of computer science and business management, business analytics produces valuable insights that can be effectively implemented. The resulting values and inputs are then utilized to optimise business operations, improve efficiency, and establish a robust system.
Milestones:
- Capstone Project
- International Immersion Progamme
- Industry comprehensive future focus courses
- Corporate Internship Programme
About the Course:
- The academic programme is designed to be both comprehensive and rigorous, providing students with a well-rounded education.
- The courses are tailored to meet the industry's evolving needs, with a particular focus on the future of the field.
- Students are given opportunities for international exposure through exchange and immersion programmes, enabling them to broaden their perspectives and gain a global outlook.
- Capstone projects are integrated into Analytics courses, allowing students to apply their skills to real-world scenarios.
- The courses are taught by a diverse faculty, with 25% of each course taught by corporate experts, providing students with valuable insights and practical experience.
- The faculty includes international experts, ensuring that students receive a global perspective.
- Focus on Business Communication.