School of Innovation and Management
Research
Fostering a deep culture of research, development and application

Publications and International Engagement
In addition to hands-on projects, SoIM supports research dissemination through publications, case studies, white papers, and international conference participation. Through these channels, students gain recognition for their work and build a global perspective by interacting with experts worldwide.
Commitment to Impactful Research
SoIM’s commitment to research is integrated into our mission to prepare students for impactful careers. Our comprehensive research approach not only fosters academic excellence but also empowers students to contribute meaningfully to the business world, enhancing both their careers and their communities.
Cultivating a strong environment focused on practical implementation
Research is a cornerstone of our educational philosophy, designed to equip students with both theoretical knowledge and hands-on experience that aligns with industry standards. Collaborating with students, scholars, and industry experts, SoIM fosters a vibrant research culture that emphasises practical applications across key business disciplines.
Research Opportunities and Activities
Our research initiatives span live projects, consultancy work, publications, case studies, white papers, and patent development, all aimed at connecting academic learning with real-world challenges. These experiences allow students to tackle industry problems, gain practical insights, and build valuable professional networks.
Focus on Real-World Projects and Consultancy
SoIM prioritises live projects and consultancy engagements, where students apply their skills to address actual business issues and engage with industry best practices. Students are also encouraged to explore independent research that resonates with their unique interests, promoting specialised growth and expertise.

S.No. | Faculty Name | Title of the Publication | Journal Title | Year of Acceptance/Publication |
---|---|---|---|---|
1 | Dr. Samala Nagaraj | Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model | Journal of Retailing and Consumer Services 59, 102423 | 2021 |
2 | Dr. Samala Nagaraj | Impact of AI and robotics in the tourism sector: a critical insight | Journal of Tourism Futures 8 (1), 73-87 | 2021 |
3 | Dr. Samala Nagaraj | Factors affecting consumers' willingness to subscribe to over-the-top (OTT) video streaming services in India | Technology in Society 65, 101534 | 2021 |
4 | Dr. Samala Nagaraj | Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model | Journal of Retailing and Consumer Services 59, 102423 | 2021 |
5 | Dr. Samala Nagaraj | Automatic Billing System using Resnet and Image AI | International Conference on Advances in Computing, Communication | 2021 |
6 | Dr. Samala Nagaraj | IoT Based Remote Patient Health Monitoring System | International Conference on Advances in Computing, Communication | 2021 |
7 | Dr. Samala Nagaraj | Applications of artificial intelligence on customer experience and service quality of the banking sector | International Management Review 17 | 2021 |
8 | Dr. Samala Nagaraj | Market Basket Analysis: An Effective Data-Mining Technique for Anticipating Consumer Purchase Behavior | Big Data Analytics, 41-53 | 2021 |
9 | Dr. Samala Nagaraj | AI-driven Intelligent Models for Business Excellence | IGI Global | 2022 |
10 | Dr. Samala Nagaraj | Business Tech in Media and Entertainment | AI-Driven Intelligent Models for Business Excellence, 81-94 | 2023 |
11 | Dr. Samala Nagaraj | What do online reviews communicate? An evidence from emerging economy | International Journal of Emerging Markets | 2023 |
12 | Dr. Samala Nagaraj | Editorial for the special section on “Neuromarketing in predicting consumer behavior: The efficiency & effectiveness” | Journal of Consumer Behaviour 23 (3), 1597-1601 | 2024 |
S.No. | Faculty Name | Title of the Publication | Journal Title | Year of Acceptance/Publication |
---|---|---|---|---|
1 | Dr. Roopa Modem | Positive Influence of Organisational Politics on Job Performance in Indian Higher Education Context: A Qualitative Inquiry | South Asian Journal of Human Resources Management | 2023 |
2 | Dr. Roopa Modem | The personal initiative paradox: why benevolent political will decreases career growth prospects in a political environment? | Evidence-based HRM: a Global Forum for Empirical Scholarship | 2023 |
3 | Dr. Roopa Modem | Shared transformational leadership and emergent team processes: determinants of team viability and team satisfaction | Journal of Asia Business Studies | 2023 |
4 | Dr. Roopa Modem | Exploring the multi-level influence of shared leadership on workplace spirituality in teams | International Journal of Organizational Analysis | 2023 |
5 | Dr. Roopa Modem | Is knowledge hiding in higher education a political phenomenon? An explanatory sequential approach to explore non-linear and three-way interaction effects | Journal of Knowledge Management | 2022 |
6 | Dr. Roopa Modem | Does workplace spirituality influence reflexivity in ongoing teams? Examining the impact of shared transformational leadership on team performance | South Asian Journal of Business Studies | 2022 |
7 | Dr. Roopa Modem | Twenty-five years of career growth literature: A review and research agenda | Industrial and Commercial Training | 2022 |
S.No. | Faculty Name | Title of the Publication | Journal Title | Year of Acceptance/Publication |
---|---|---|---|---|
1 | Dr. Narsimhulu Siddula | Analysis of Investment in Equity: Value or Growth Investing? | Asian Case Research Journal | 2024 |
2 | Dr. Narsimhulu Siddula | Understanding and Analyzing the Financial Statements of Colgate-Palmolive (India) Ltd. | IBS Center for Management Research (ICMR) India | 2024 |
3 | Dr. Narsimhulu Siddula | The Changing Dynamics of Commodity Markets Volatility: Evidence from Major Commodity Indices | Political Economy of Development in the Global South Post-Covid19 Pandemic, Springer Book. | 2023 |